We built the visual identity on the foundations of socialist-era poster aesthetics: commanding type, strong verticality, and declarative slogans. But instead of leaving the surface intact, we allowed it to collapse, peel, and fracture. Exposing new layers beneath.
We create dynamic brands at Hot Pot Studio and build a design community with our platform SMYK.
We built the visual identity on the foundations of socialist-era poster aesthetics: commanding type, strong verticality, and declarative slogans. But instead of leaving the surface intact, we allowed it to collapse, peel, and fracture. Exposing new layers beneath.
We built the visual identity on the foundations of socialist-era poster aesthetics: commanding type, strong verticality, and declarative slogans. But instead of leaving the surface intact, we allowed it to collapse, peel, and fracture. Exposing new layers beneath.
We built the visual identity on the foundations of socialist-era poster aesthetics: commanding type, strong verticality, and declarative slogans. But instead of leaving the surface intact, we allowed it to collapse, peel, and fracture. Exposing new layers beneath.
We built the visual identity on the foundations of socialist-era poster aesthetics: commanding type, strong verticality, and declarative slogans. But instead of leaving the surface intact, we allowed it to collapse, peel, and fracture. Exposing new layers beneath.
We built the visual identity on the foundations of socialist-era poster aesthetics: commanding type, strong verticality, and declarative slogans. But instead of leaving the surface intact, we allowed it to collapse, peel, and fracture. Exposing new layers beneath.